Armadillo & Co was founded six years ago by Jodie Fried and Sally Pottharst. During the search for the uncommon, these two realised they had something in common. A passion for honest and earthy rugs for their own home. A vast search did not find what they were looking for and they decided to build a business around their shared philosophy. Sharing 30 years' experience in design and textiles, they combined forces not only with each other, but with what we now consider our extended family of artisans in India. Every piece from the Armadillo and Co range embraces Fair Trade practices, is crafted from sustainable natural fibres including pure wool, jute, cotton and hemp, and all purchases benefit local schools in our weavers villages. They aim for their rugs to lie lightly on this earth.